Great Northern Insulation announces partnership with Calgary-based IrisCX for new virtual estimates

May 10, 2023

TORONTO – May 10, 2023 - Great Northern Insulation (GNI) is excited to announce a partnership with Calgary-based IrisCX, the smart video platform for virtual product selection, DIY setup, and support, for our virtual estimates program. This new service allows GNI to better serve our customers by providing faster and accurate quotes while reducing our carbon footprint by minimizing the need for in-person estimates.

Our partnership with IrisCX helps us achieve our core value of being Customer Obsessed by placing our customers at the center of our services, offering them the knowledge and guidance they need at their convenience. With our new virtual estimates, GNI can provide our customers with the perfect balance of digital convenience and human touch.

GNI CEO Bill Maginas said, "We recognize the opportunity to modernize the insulation industry using technology. Partnering with IrisCX aligns with our focus on digital transformation and carbon footprint reduction strategy. It allows us to use data more efficiently and reduces our cost to serve."

“GNI recognizes that consumers need to be the focus, and to achieve that, business processes must be built to better serve the customer, not the company,” says IrisCX co-founder and CEO Guillermo Salazar. “Consumers still want the knowledge and guidance an expert can provide but done at their convenience. IrisCX allows companies to do that.”

With IrisCX, GNI can now offer same-day or next-day appointments for homeowners looking to upgrade their home's insulation and reduce energy consumption. The platforms allows our consultants to view a customer’s space in real-time, ensuring accurate quotes while minimizing the need for in-person visits. This service is especially beneficial for remote customers, as some locations are up to 300 kilometers away from a GNI office.

Key benefits of using IrisCX for GNI include:

• Competitive differentiation
• Reduced overhead costs and environmental impact due to fewer truck rolls
• Quote accuracy enabled by AI, augmented reality, and process automation
• Secure, one-click customer connections without app downloads or website sign-ups
• Onsite teams can view the project before arriving
• Accurate and archived transcription of all estimates

Maginas adds, "We're constantly looking for ways to improve customer experience and the services we offer. IrisCX provides a dramatic improvement that benefits both us and our customers."

Book a virtual estimate with Great Northern Insulation today by clicking here.